Now Baby&Co’s calls can be diverted to the right team every time
About Baby&Co
Baby&Co was established back in 1982 and has gone from strength to strength ever since. They sell baby-related and nursery products including pushchairs, bedding and car seats as well as gifts and toys.
The Challenge: too many calls being answered by the wrong member of staff
Business owner Jeff needed a professional phone solution that could:
✔ Divert incoming calls to the right department, for example sales, accounts or customer services
✔ Set up multiple mailboxes quickly and simply
✔ Give his business a more professional look
Before switching to bOnline VoIP, Jeff’s customers contacted him using several different methods including calls, emails and social media. His landline was with BT but knowing the landline shutdown was coming up fast, he needed something that could divert calls and offer a professional look.
The Solution: bOnline VoIP for small businesses
Baby&Co upgraded to bOnline’s VoIP digital phone system, which now means:
✔ No more worries about the landline shutdown
✔ A dedicated mailbox for each department with call menus set up to divert to the appropriate one
✔ Professional call greetings to create a polished, professional experience for customers.
The Results: Fewer missed calls
Since switching to bOnline VoIP, Jeff feels calls are managed much better and his customer service has improved.
✔ Happy customers – No longer being passed around to different members of the team
✔ A better work/life balance – Calls are diverted to another team member or a mailbox during evenings and weekends
✔ A professional brand presence – Customers trust a dedicated business line.
What Jeff Had to Say
“Speaking to our customers is part of our daily activities. Before we had a few regular BT lines but knew landlines will soon be turned off. Previously too many calls were being answered by the wrong individual and we needed something that meant customers weren’t being pushed from pillar to post. Having bOnline allowed for us to create multiple mailboxes for different parts of our business, for example sales, customer service and accounts. This has not only improved customer service but also given us a professional new look.”
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