Now Apini Consulting has a professional new look
About Apini Consulting
Apini Consulting provide fractional, outsourced, CFO services and functions. The business was set up in 2024, initially to provide CFO services to a few clients in the Natural Resources sector. However, the business has started gaining significant traction both in and outside of Resources, and so they have recently expanded their offering and taken on a small finance team.
The Challenge: the need for a reliable, professional ‘landline’ number
Owner and founder Philip needed a professional phone solution that could:
✔ Offer a more professional look by simulating a landline phone
✔ Provide seamless call handling without missing client enquiries
✔ Mean he no longer needs to rely on a mobile phone
Before switching to bOnline VoIP, Philip was either using his virtual mobile number which was unreliable, or giving out his personal number. This lead to having to take calls not knowing if they were business or not, and not knowing how best to answer unknown numbers. It didn’t look very professional.
The Solution: bOnline VoIP for small businesses
Apini Consulting upgraded to bOnline’s VoIP digital phone system, which now means:
✔ A dedicated business number to keep personal and work calls separate.
✔ Call forwarding and mobile app access, allowing him to manage calls on the go.
✔ Professional call greetings to create a polished, reliable experience for clients.
The Results: Fewer missed calls and a more professional service
Since switching to bOnline VoIP, Philip has seen a big difference in how he manages calls:
✔ Increased clients – No more missed opportunities due to missed calls.
✔ A better work/life balance – Calls are diverted to another team member or a mailbox during evenings and weekends.
✔ A professional brand presence – Clients trust a dedicated business line.
✔ Cost-effective & hassle-free – A scalable solution that grows with his business.
What Philip Had to Say
“I used Devyce for a virtual mobile number previously. The connection would often drop out, ring multiple times or not connect properly. This led to me giving out my personal number instead quite often and it didn’t feel very professional. I also worried about missing calls when I wasn’t working. bOnline has provided seamless call quality, and it’s much easier to use. I also really prefer having a landline than mobile virtual number.”
Thinking About Upgrading Your Business Phone?
Join 50,000+ small business owners like Philip who trust bOnline VoIP for reliable, professional, and affordable communication.
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